About us

Where we are?

White River is renowned for its diverse produce, including tropical fruits, macadamia nuts, vegetables, flowers, and timber, all cultivated by a community of farmers. It’s within this dynamic environment that Cultivate Trading invest, harnessing the region’s bounty to create high-quality avocado oils for consumers both locally and internationally.

What we do?

As a company committed to a strategic approach to community development, Cultivate Trading takes immense pride in its role in contributing to the economic growth and prosperity of the region. Our recent venture, the first industrial production of avocado unrefined oil for cooking and industries in Mpumalanga Province, reflects our commitment to innovation and quality.

Mission

Our mission at Cultivate Trading is to produce premium avocado oil products that encapsulate the essence of South Africa’s pristine nature and rich agricultural heritage. We are dedicated to providing healthy products, including oils tailored for cooking and various industries, that contribute to daily well-being. Through our endeavours, we aim to support local communities and empower farmers to thrive in production.

Vision

Our vision is to establish an agriculture processing value chain that serves as a flagship project within the agricultural sector. By creating a product manufactured in South Africa for global consumption, we aim not only to increase GDP and job creation but also elevate our nation’s agricultural industry to global prominence. Through our efforts, we aspire to contribute to the prosperity and recognition of South Africa’s agricultural heritage on a global scale in food production.

Our core values

Our values embody a deep commitment to local production, undoubted dedication to quality, vibrant passion for our work, and a constant pursuit of innovation. Together, they form the core of our company, guiding our actions and aspirations towards creating a meaningful impact in our industry and beyond